Naming, brand platforms and identity for large groups and spin-offs
Why it made the list
Lippincott is a brand strategy and design consultancy that has worked on brand design since 1943, with nine offices, among them New York, London, Dubai and Seoul. Its enterprise work often starts with a name. When an electronics business was being spun off as a standalone company, Lippincott built the brand platform, the name Qnity, the identity and its activation around the idea of connection, with the "Q" standing for electric charge and "unity" for collaboration. For NHC, Saudi Arabia's National Housing Company, research showed buyers still saw a social housing provider, so the firm wrote the platform "Life, Enhanced" and planned to move sales centers from construction sites into city centers. It also simplified the brand of Latitude, a consumer lender in Australia and New Zealand.
Who should shortlist Lippincott?
Groups launching a spin-off or repositioning a large business that want an outside view on the name, the brand idea and how buyers first meet it.
Notable clients
Qnity, NHC, Latitude
Covers
Brand strategy, brand architecture, naming, identity systems, brand platform
Founded 1943
Recognition: Transform Awards MEA 2026, Gold for Best Brand Evolution (Business and Corporate), NHC









