Brand strategy, identity and design systems for platforms and fast-growing companies
Why it made the list
Wolff Olins, founded in London in 1965, is a brand consultancy that also works from New York, Los Angeles and San Francisco. Its practice covers brand strategy, culture strategy, verbal and visual identity, and physical environments, and it builds design systems alongside its identities. The one case its work index tags as tech is for a consumer electronics company, and it also created the visual identity for Patreon's move "from membership model to creator company." Its Blank Street project shows how it handles a company growing quickly: a brand idea, a logo system drawn from the original coffee cart, two typefaces, and an employee value proposition written as the business went from one cart to dozens of locations.
Who should shortlist Wolff Olins?
Tech companies whose business model is changing that want a brand strategy, identity and design system their product teams and agencies can all work from.
Notable clients
Patreon, Blank Street, New York Botanical Garden
Covers
Brand strategy, brand architecture, visual identity, verbal identity, design systems, digital experience
Founded 1965
Recognition: D&AD 2023, 2024 and 2025 (winning entries)










