Best Rebranding Agencies (2026)

Founded in 1979, MetaDesign works from nine locations. HeidelbergCement had outgrown its name, selling far more than cement, with many local brands beneath it. MetaDesign planned the umbrella strategy, named the company Heidelberg Materials, designed an identity around photography of real employees and a custom font, and led the worldwide rollout. It also created the name and brand design for Innomotics, a motors and drives brand launched by a German industrial group.

Prophet is a growth consultancy founded in 1992. For RPCS, a clean energy distributor, it interviewed stakeholders, partners and customers and audited the brand against competitors, then positioned the company as a clean energy accelerator and helped rename it Ampacity, after the term for the most current a conductor can safely carry. Prophet wrote the brand voice and messaging, designed the visual system and refreshed the website. It also named the company formed when McAfee Enterprise and FireEye merged, now Trellix.

Lippincott has worked on brand strategy and design since 1943 and is part of Oliver Wyman. Bombardier had become a company focused on business aviation, designing, building and servicing aircraft, and Lippincott built its new brand around the idea "At Your Altitude." The work covered the logo and identity system, brand voice and messaging, brand architecture, an advertising campaign and a new employee value proposition. Lippincott also named UKG, the company formed when Kronos and Ultimate Software merged, and designed its identity.

Isadora Agency's rebrands start with positioning. Belkin Business needed its division's branding to show the reliability the Belkin name signals. Isadora created its positioning statement and brand design guidelines and applied them to sales toolkits and a microsite.

For NCCER, a construction education nonprofit, the rebrand began with a new mission and brand story. The team drew a stacked E logo based on bricks and rebuilt a website whose buried course pages drove over 200 support calls daily.

Kurppa Hosk is a brand consultancy within the Eidra collective. When Sandvik Materials Technology became a separate company, many staff were nervous about leaving the Sandvik brand. Over three years Kurppa Hosk built the new brand, Alleima, from the name onward, anchored in an employer branding strategy. For Intrum, formed in 2017 when two credit management rivals joined forces, it designed and activated one brand across 24 markets.

Coley Porter Bell is a WPP brand agency founded in 1978, with studios in New York and London. Lonza, a pharma and biotech company founded in 1897, was seen as dated in a field racing to bring the next medicine to market. The agency used research and workshops to set its purpose and values. It then designed a simpler identity around the ideas "next" and "together" and launched it to staff with a brand film. For Civica, a public-services software company, it rebuilt the positioning around six points of difference.

Elmwood belongs to MSQ, a marketing group with 22 offices. A British motoring organization founded in 1905 faced a decade of electric vehicles and shifting ownership models. Elmwood positioned it as a heritage leader and an innovator, built the refresh around the idea "Always Moving", refined the existing logo for digital use, added a palette drawn from a perfect driving day and gave the voice more bite. The sonic identity was updated too.

Redscout is a brand strategy and design consultancy within Stagwell. A security software brand earned its following in online forums as a malware scanner, then struggled to get credit as it moved beyond that technical audience. Redscout kept the superhero roots of its logo and reframed the brand around confidence and control. The refreshed identity pairs heroic photography with a comic-inspired illustration system, and a brighter palette runs through both marketing and the product.