Best Packaging Design Agencies (2026)

Turner Duckworth has designed brand identities and packaging since 1992 and has belonged to Publicis Groupe since 2014. Crumbl, a cookie company that grew from one store, already had a distinctive box. The studio refined the old wordmark and turned the box's shape into an icon. It also drew an illustrated world, the Crumblverse, and created Crumbl Sans, a custom variable typeface for everything from small utility text to bold display. For Blue Diamond's barista almond milk, it designed cartons for coffee counters.

Design Bridge and Partners, which WPP created by combining Design Bridge with Superunion, works from 16 studios. Pastiglie Leone, a candy maker founded in Turin in 1857, needed a brand that unified a diverse portfolio while keeping its artisanal character. The typography draws on Turin's classic street signs, and the pack patterns come from the shapes of the candies, with each pack sealed by a gold L from the family archives. For Padre, an olive oil from a family farm in Puglia, it designed a hand-drawn signature and label.

Pearlfisher was founded in 1992 by three designers and works from studios in London and New York as a certified B Corp. Best Yet, a private label brand dating from 1893 and owned by C&S Wholesale Grocers, needed one identity to express quality and trust across its whole product range. Pearlfisher worked on positioning and portfolio architecture with the C&S brand team, then built a visual system in which each product category has its own color foundation to help shoppers find their way.

CBX is a brand agency that also designs packaging. Organicville had spent more than 20 years making organic food affordable. Newer shoppers linked premium prices with better ingredients, and the category's muted palettes made the brand blend in. CBX repositioned it around the idea that the boldest flavors come from real organic ingredients. The new packaging system pairs a bold logotype with an ingredient-led palette and hand-drawn illustrations, built for store shelves and digital commerce.

Coley Porter Bell, a WPP agency, dates from 1978 and runs studios in London and New York. King Oscar, a 145-year-old Norwegian canned fish brand, had grown into many markets with an inconsistent, fragmented look that was hard to navigate. Coley Porter Bell set a new masterbrand strategy and brought back the brand's bold red across the portfolio. A brand architecture and guidelines now keep the range consistent. It also refreshed the packs of a long-running British jam biscuit.

Elmwood is an MSQ agency with studios on three continents. HECK!, a family-led sausage maker from Yorkshire, needed to stand out again as competitors arrived with bold designs. Elmwood dropped the category's butcher clichés and made hot pink the brand's signature color, with the exclamation mark as a visual element and a new wordmark by the letterer Dan Forster. Illustrations help shoppers find products, and the work set up What the HECK!, a platform for new product launches.

Marks is the brand and packaging design division of Propelis, a packaging and production group. As Alouette, a French specialty cheese brand, approached its 50th anniversary, Savencia Cheese USA asked Marks to modernize it for younger shoppers. Marks built the platform "Invite the unexpected to the table" and redrew the little lark as a brand symbol. Custom letterforms echo the cheese's creamy swirl, and a bright color system marks each flavor. Brand and packaging guidelines let other teams extend the system.