Best Global Branding Agencies (2026)

WPP launched Design Bridge and Partners in January 2023 by merging Design Bridge and Superunion; its 16 studios include London, Amsterdam, New York and Shanghai. After a merger, a Japanese technology group asked it to bring 28 businesses under one brand. The agency built the strategy on the purpose "Together we can do great things," set a brand architecture with go-to-market messages, and designed a creative platform around the human impact of its technology. A launch plan and messaging framework helped teams introduce the brand to employees.

MetaDesign has worked on brands since 1979 and now runs nine locations. A building materials group with a long list of local brands, each with its own look, chose to merge them under one global umbrella, and its old name didn't fully cover what it sold. MetaDesign planned the umbrella strategy, developed the name Heidelberg Materials and designed a flexible identity with photography of real employees, bold colors and a custom typeface. It then played a large part in rolling the brand out worldwide.

Conran Design Group, founded by Terence Conran in 1957, is Havas' brand and design consultancy, with six studios. When Pluxee took its new name and set out to redefine employee engagement, the agency handled brand strategy, visual identity, motion and activation. The work grew from one observation, that small everyday things often make the biggest difference. Bank of London is another of its corporate clients.

Carré Noir is a brand design agency in the Publicis group. SKEMA Business School, which operates on five continents, wanted a brand in step with its international ambitions and multi-campus model. After an audit and workshops, Carré Noir developed a new platform with students, alumni, faculty and partners in France and abroad, under the signature "World-Minded." The identity is an open crest around a stylized S for the continents where the school works, set in a more expressive typeface and new reds, with a design system for brochures and digital use.

Interbrand has worked as a brand consultancy for half a century, covering identity, experience, brand strategy and governance. ViX, a Spanish-language streaming service for a Latin audience around the world, asked Interbrand to create its brand. It positioned the service around representation and wider access to entertainment, wrote the line "Una celebración con los tuyos" and drew a rounded logo, with voice and motion rules built on three principles. For stc, a Saudi telecom group, it refreshed the strategy and identity and brought the portfolio under one brand.

Isadora Agency, female-owned and founded in 2009, designs brands and the websites that carry them abroad. News Corp had employee benefits spread across eight separate websites. The agency merged them into one hub with refreshed branding, custom illustration and an explainer video that won Gold at the 2022 NYX Video Awards and 2023 MUSE Awards, then built versions for Asia Pacific, Latin America, Europe, the Middle East and Africa.

For Smith, an electronics distributor with 17 offices on four continents, it built an English and Chinese site and took the brand style into print.

Kurppa Hosk is the brand and design agency of Eidra, a consultancy collective. When a Swedish and a Norwegian credit management company, long rivals, combined in 2017 as Intrum, it was there from the first day. It named the merged company, mapped the brands across both portfolios and folded most of them into Intrum, built an employer brand, and designed and activated the brand across its markets. For Alleima, set up as a separate company from its former parent, it created the brand from the name through to activation.

Elmwood, a brand consultancy in the MSQ group, works from London, New York, Shanghai and Singapore. CFA Institute, a not-for-profit body that educates investment professionals worldwide, wanted its brand to reach a new generation after a period of growth. Elmwood refreshed the strategy and identity and built the design system around an aperture, a shape that opens and closes to suggest how far an investment career can go, across the institute's global network.