Best Enterprise and B2B Rebranding Agencies (2026)

TBWA is a global creative network backed by Omnicom, with its own design discipline, DXD. In 2022 the telecoms group MTN refreshed its brand as part of its Ambition 2025 plan to move from network provider to technology company. TBWA pulled together its agencies Yellowwood and Grid TBWA\Hunt\Lascaris with DDB to do the work. They kept MTN's yellow and simplified the logo to black lettering inside an oval, within a communication platform meant to position MTN globally while staying relevant in each of its 18 markets. The rollout began in digital media before a TV spot carried the new positioning.

In 2026 DXD redesigned TBWA's own global identity and left about a fifth of the system open so each market can add local character.

Peter Schmidt Group, a brand agency registered in Hamburg, traces its history back more than 50 years. Bechtle, an IT systems house updating its brand after four decades, wanted to show it was ready to lead in Europe. Workshops found what set its people apart, a mix of seemingly opposite strengths. The agency reworked the old tilted parallelogram logo into two overlapping circular segments, and the parallelogram still shapes the wordmark, layouts, icons and a new corporate typeface.

Sid Lee was started in Montreal in 1993 and is part of the kyu collective, with six international offices. WSP, an engineering consultancy, had grown through mergers and acquisitions into a group of formerly independent firms trying to pitch and deliver as one. Sid Lee put its purpose into words, to future-proof cities and environments, and set the brand idea that "what if" can seal the future. The visual system, built on an open seal, puts people and communities ahead of buildings and carries into the website and app.

Isadora Agency, a female-owned firm founded in 2009, rebrands B2B companies and redesigns the websites buyers use to judge them. APS Payroll, a payroll, HR and time-tracking provider, had an old website that made it look like just another vendor. The agency gave it a new visual identity, premium positioning for enterprise buyers and a WordPress site with conversion paths for each buying stage, tied to Salesforce. Trust-based conversions among B2B prospects rose 35%, and total conversions 72%.

For PowerSchool, a K-12 software company, it moved the brand from product-led to persona-led messaging.

Strichpunkt, a MYTY company, works from four studios. Everllence builds large engines and turbomachinery and is moving into sustainable propulsion systems, a market its old brand, tied to fossil-fuel engines, couldn't credibly enter. Strichpunkt created the new name, brand and identity, launched in June 2025 around the idea "Moving big things to zero," with an illustration style that turns technical imagery and CGI into one visual language.

Founded in 1978, Coley Porter Bell is part of WPP; its two studios are in London and New York. Civica, a software company for public services, wanted clients to see it as the partner for cloud-based change, yet its look and voice were generic for the category. With the Civica team, the agency wrote the positioning and the elevator description around six strengths, then designed new visual and verbal assets for every touchpoint. For Lonza, a pharma and biotech manufacturer, it simplified the identity and ran an employee engagement program.

Part of the kyu collective since 2014, RedPeak runs brand strategy and design from New York, London and Taipei. Compal, an electronics maker, wanted customers to see it as a business partner as robotics changed its market. Interviews with senior executives, molding-shop staff, industry experts and longtime customers led to new positioning and a tagline, "from vision to reality." RedPeak set a tone of voice around production precision, and also designed and built a new website for the buyers Compal wanted.

Chermayeff & Geismar & Haviv, a New York firm founded in 1957, specializes in brand identities and involves all of its principals in every project. Conduent, a business-process services company, launched as an independent spin-off in 2017 and needed an identity that audiences would pick up quickly and that stood apart from its former parent and its sector. The firm drew three parallelograms meeting in a forward-pointing arrow, for the company, its clients and their customers, with a bold wordmark.