Research-led rebrands rolled out with a rebuilt website
Why it made the list
MetaDesign, a brand consultancy founded in 1979, works from nine locations. BrainCheck, an Austin startup in cognitive health testing, had an identity that no longer reflected its mission. MetaDesign began with research into the market and the views of BrainCheck's employees, then set the purpose "Check the brain, free the mind." The new identity includes a logo and a symbol called BrainPower. MetaDesign rebuilt the website from the ground up on a modular design system, with colors and brand fonts that meet AAA accessibility standards for healthcare professionals as well as patients and carers.
Who should shortlist MetaDesign?
Companies whose brand no longer matches their mission and whose website has to serve several audiences, including older or less confident users.
Notable clients
BrainCheck, RIVR, Sonoton Music
Covers
Brand strategy, brand identity, brand design, web design, design systems
Founded 1979









