Best Brand Experience Agencies (2026)

Havas owns Conran Design Group, which Terence Conran founded in 1957 and which now has six design studios. Bicester Motion, a business community for mobility companies on a former RAF bomber site in Oxfordshire, needed an identity as bold as its mission. Conran Design Group created the identity, brand architecture and motion, then used the shapes of the new mark to guide visitors around the estate and into the design of its spaces. Simple visuals keep the wayfinding direct.

MetaDesign, a brand consultancy since 1979, works from nine locations, Berlin among them. When an elevator company left its industrial parent and became TK Elevator, MetaDesign set the strategic foundations, then developed the brand across touchpoints in weekly reviews with an international core team. Its listed services run from purpose and positioning to the identity, UI and UX design, and spatial design for retail, trade and signage. The design system had to support the company's growing digital services, and the team weighed how form and color read in different cultures.

Siegel+Gale, a brand consultancy founded in 1969, works across strategy, naming, identity and brand experience. Saudi Arabia's Ministry of Culture had inherited a portfolio of regional museums and wanted to build a habit of museum visits among locals. Research into what makes a museum found that visitors valued access, interaction and social space. Instead of a separate brand for each site, Our Saudi Story presents 11 regional museums as chapters of one story, with an 11-icon logo applied to billboards, posters, signage and merchandise.

For Greene King, a British pub group with more than 950 pubs, it set the line "Moments Made Greater," redrew the crown logo, added a bespoke typeface and extended the identity into the guest experience, which was piloted in selected pubs. The work won two Transform Awards Europe.

VML is WPP's creative, commerce and customer experience network, formed in 2023 from VMLY&R and Wunderman Thompson, and it runs a Brand Experience practice. A UK pub and brewing company that also runs restaurants and hotels asked VML to study its customers' journeys across every touchpoint. Over 18 months VML mapped current and future journeys, wrote a content framework any of its brands could use, set a social, app and loyalty strategy, and designed one system for the corporate, brand and pub websites.

Godfrey Dadich Partners, now trading as GDP and part of the kyu collective, grounds its brand work in journalism. Palo Alto Networks, a cybersecurity company, was about to redefine its product line. GDP named the three product families Strata, Prisma and Cortex, gave each its own glyph and color, and built a master mark from three converging shapes. A type system on Hoefler & Co.'s Decimal keeps dense screens readable. The identity went onto the company's hardware, website and the program for its annual Ignite event, then to branded materials across its 58 campuses.

For Adyen, its U.S. launch campaign ran on billboards, in airports such as Singapore Changi and on TV in a dozen countries.

Peter Schmidt Group is a brand agency in the BBDO network with seven offices. The Lisbon Club,55 is a gastrobar inside a hotel in Lisbon's 18th-century Palácio de Santa Catarina. The agency drew a typographic logo from the rhythm of the building's structure and carried the identity across printed materials and spatial touchpoints. The menu is framed in gilded brass to match the bar and wrapped in the same Italian fabrics used on the curtains and seating, with papers in several textures.

For Deutsche Bahn, it loosened the corporate design and added a pulse element, taken from the logo, that responds to customers at moments such as a completed check-in.

Isadora Agency, set up in 2009 and female-owned, designs brand systems that start on the website. Popcornopolis, a gourmet popcorn brand, had an online store that couldn't keep pace with demand from devoted fans. The agency introduced a more youthful identity with a flavor-inspired palette and built a mobile-first store with a Create Your Own builder, as a foundation the company could carry into retail and packaging. Peak-season online sales reached $1.3M after launch, and organic search appearances rose 46%.

For Smith, an electronics distributor, it extended the web style to business cards, brochures and one-pagers.

Jacob Tyler is a brand and digital agency founded in 2000 and based in San Diego. As the San Diego County Regional Airport Authority began renovating Terminal 2, its website and terminal kiosks still looked dated and did not reflect the airport's new logo. For San Diego International Airport, Jacob Tyler turned that logo into a visual language and designed the website and the interactive kiosks as one system with shared design and logic. Flight tracking was rebuilt for speed, and wayfinding and discovery features promote Terminal 2's new shops and restaurants.

For the YMCA of San Diego County, it produced video, photography, collateral and a website with online payments for 17 branches.